The Billboard Music Awards hit a new record-low rating in the key adults 18-49 demographic Wednesday, when the NBC awards show fell 62% from last year’s event. In terms of total viewers, the 2020 BBMAs were down 55% from the 2019 telecast.
Last night, the Billboard Music Awards garnered a 0.8 rating and 3.6 million viewers, according to preliminary Nielsen data. In May 2019, last year’s BBMAs received a 2.1 rating and 7.96 million viewers in those same early returns, and adjusted up to 8.019 million viewers in final numbers. It’s important to keep in mind here that awards-show ratings have continued to decline in recent years and have been hit particularly hard in 2020 due to the pandemic, which has shifted several shows away from their normal airdates — including the Billboard Music Awards.
https://www.thewrap.com/nbc-billboard-music-awards-ratings-record-low-masked-singer-amazing-race