….”United Artists Releasing and MGM's House of Gucci was off to a nice third place start this weekend with estimated three-day weekend and five-day holiday grosses of $14.23 million and $21.83 million. The Ridley Scott directed crime drama starring Lady Gaga and Adam Driver and also featuring Jared Leto, Jeremy Irons, Salma Hayek and Al Pacino, was no doubt driven this weekend in large part by Lady Gaga's presence and her loyal fanbase. While what is and what isn't a drama can be argumentative, the consensus feeling is that House of Gucci easily delivered the largest opening of 2021 for a more traditional drama, as dramas and films aimed at older moviegoers have struggled in general since re-opening. Critical reviews for House of Gucci have been mixed (albeit more positive than negative), but House of Gucci proved to be critic-proof this weekend and also looks to be going over significantly better with audiences than with critics after receiving solid B+ rating on CinemaScore (as well as currently boasting an 85 percent Verified Audience Score on Rotten Tomatoes). The film's estimated five-day to three-day weekend ratio of 1.53 to 1 is also respectable when factoring in the rush-out of Lady Gaga's fanbase. The audience breakdown for House of Gucci skewed 59 percent female and 41 percent male. The film did well with older moviegoers (especially in the current environment), as 34 percent of the film's audience was over the age of 45.
Internationally (where the film is being handled by Universal in most markets and by MGM in others), House of Gucci started out with an estimated $12.8 million from 40 markets. Through Sunday, respective totals for House of Gucci stand at $12.9 million internationally and $34.7 million globally. Estimated international debuts for House of Gucci this weekend included $3.42 million in the United Kingdom, $1.85 million in France, $0.98 million in Mexico, $0.80 million in Spain, $0.63 million in the Netherlands, $0.63 million in Ukraine and $0.48 million in Brazil. This coming week House of Gucci will open in Germany and Russia on Thursday”