The main problem with the Spotify payola is the fact that it's not fair. Gaga's support can't never be compared to Dua Lipa's, which is quite funny, because Chromatica was still able to have more streams in its first week than FN. Why wouldn't Spotify invest in Gaga, specially with that great debut and being an already established WW star? Why would they invest to an artist whose fans are mainly from Stan twitter? What is Spotify obtaining in return when they "invest" on Dua?