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Charts Discussion - Stream the #1 WW smash Grammy Winner God On Me


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The Fame Popster 401
2 hours ago, thetea said:

i agree with this. she signed her own contract which meant she didn't own her masters. it's good that newer artists like olivia rodrigo own their masters and sign better deals but i'm wondering what the label gets out of it now that they don't even have the masters. if taylor was offered to buy her masters for 300m like shamrock holdings did or whatever their name is, could she even afford it with a net worth  of 360m. could she pull 300m out of her a** that fast

I think a mutually beneficial record deal could result in relatively the same pay out on the label side. Perhaps IGA gets a bigger cut of merch/touring revenue but Olivia gets to ~keep her work~ if she ever leaves the label & thats enough for her. For bigger/proven artists like Taylor or Beyonce, "less" revenue is probably the cost of keeping them around. 

Taylor should guilt trip UMG into putting up half the money after depreciating the original asset :whatga: 

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